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Outbound to Real-Time Transition
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Contact Insights - Will historical OBM data be deleted entirely, or just "Read-only"

Posted on by 36
Per question, we have years of email communications record marked against each Contact record.
 
This can be found if you go to a Contact record > Insights tab > Outbound marketing sub-tab.
 
You can see all sort of interaction - from email delivered to form submitted.
 
Question: Will these data be available when OBM is deprecated in June 2025?
 
If yes, great, as we need to keep record of communication for 7 years.
 
If no, how do we go around it? Will these data be transitioned over to the RTJ sub-tab?
 
 

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