Open Rate Dropped Greatly, over 25% lower, after starting to use Real Time journeys

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Posted on by JK-23110355-0

I am a new user. My company was using OutBound. We used segments, which were made up of owned groups. Salespeople own most of the groups and toggle the switch for customers to receive bulk emails. Once I started using Real-Time journeys, I brought over all the contacts and used the consent sync tools. Emails are being sent, but open rates have dropped from 40% to less than 10%.

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Outbound to Real-Time Transition